Try using one of these emotional marketing strategies in your marketing plan. Help customers understand why they should buy from you over your competitor.
These are some of the psychological principals of marketing that you can work into your marketing plan. Pick and choose the ones that resonate with you.
There are many ethical ways to influence customers to buy. The key is having products or services that resonate with their emotional needs.
Email marketing doesn't have to be confusing. Track your numbers and see if you are meeting your goals. You just need to know what you are looking for.
Think you might want to start a blog? You tell yourself you'll start it next month when things quiet down, but that time never comes.
Are you confused by what steps to take to market your business? Erase the confusion and make a clear roadmap so you can reach your target audience.
With so many ways to grow your business online, we often forget about OFFLINE connections. Connecting in-person makes a much stronger impact and impression.
Figuring out a social media strategy can seem overwhelming. These are a few quick tips that will help you take the next steps you need to meet your goals.
Marketing your brand doesn't have to be a painful process. Knowing who you are as a business will help you choose the best marketing channels.
Do you know the 7 elements of Brand Messaging? Be sure you are communicating the clearest voice of your brand to your target audience.
Visual Identity includes your Logo, Typography, Colors & Images. Most only think about the Logo, but all of these pieces work in harmony for your brand.
Brand Personality allows your business to stand out. Customers also gravitate to businesses with more personality, and they stay loyal to them.
Your Brand Positioning is that one idea your customers think of when they think of your business. And what makes you stand out from your competitors.
Gaining clarity around your Audience Personas will help you avoid wasting time and money. This is key when creating your branding and marketing materials.
Brand Objectives are the strategies you will work toward that will help you achieve your Mission. They will help you stay on track with building your brand.
Express your Core Values. This document can function as your guide when serving your customers and when hiring staff, strategic partners or vendors.
A Vision and Mission Statement are so much more than just some branding jargon. They can help you clearly define the purpose and path of your business.
Crafting a clear marketing plan can improve communication with your target audience. It can also reduce a lot of wasted time and money in your business.
Website maintenance is key to staying current with your messaging and with Google. Implement a plan to keep your website healthy & your content up-to-date.
We are all trying to maintain some kind of work-life balance these days. Is it a myth? Does it even exist? Here are a few of my strategies to check out.
Is it time to hire a graphic designer? If you are too busy to design your own marketing materials, it might be time to hire a creative professional.
With SEO, there seems to be this idea that if you launch a website, you will rank #1 in Google. Unfortunately, that's not true.
Good design does more than just look pretty. It's also a pathway to good business. Take a strategy from the big businesses and apply it to yours.
Are you marketing consistently? Or do you start out strong with your marketing efforts and then you let things slide when life gets busy?
Understanding how to get your website online can be confusing. There is a lot of web jargon out there, and it can make your head spin.
Stop feeling guilty for ignoring your social media marketing. Take control of the overwhelm and create simple plan you can implement and get results.
Are you taking the the time to nurture your clients? Your customers and clients are your biggest fans! Are you showing them enough appreciation?
Many folks start out in business knowing what they have to offer, but do your know your "why" and how to articulate that to your clients and customers?