You tell yourself you'll start it next month, or next year or when things quiet down, but that time never comes. So what's REALLY stopping you?
Is someone always telling you what you "have to do next"? Overwhelmed by digital marketing, social media, and web updates?
While you should have a robust digital presence for your business, I would also encourage you to implement some tactics OFFLINE to make your brand stand out.
So many of the small business owners know they should be on social media, but beyond setting up an account and making a few posts, they aren't sure what to do next.
The marketing channels you choose will depend on who you are as a business and what your budget allows, but where do you start?
By now you know that your brand is so much more than your logo. There are seven elements in the Messaging Platform. Keep in mind your brand may not need to develop all of them formally.
Visual Identity includes your Logo, Typography, Color Palette, and Imagery. While most people only think about the logo, the other elements can communicate your brand on an unconscious level.
Personality is the final step needed to inspire the next level of branding—the Identity Level—which makes up your logo, colors, typography, and written language.
Your Brand Positioning is that one idea your customers think of when they think of your business. This one idea is different than what they think of your competitors.
Gaining clarity around who you are targeting will help you avoid wasting time and money later when you are developing your visual branding and marketing materials.
Brand Objectives are the strategies you will work toward that will help you achieve your Mission. They will help you stay on track with building your brand.
Being able to express your values in a formal statement can function as your guide when serving your customers and when hiring staff, strategic partners or vendors.
Your brand is about the mission and values you communicate to your audience, the promises you deliver on and the perception of your business that your customers have created based on their experience with you.
Not prioritizing the time necessary to strategically plan your marketing roadmap can lead to poor communication with your target audience and a lot of wasted time and money.
Having a "set-it-and-forget-it" attitude about your website is a good way to get stale online and possibly miss out on new customers.
Do you find yourself consumed with running your business, getting new customers, mastering your marketing and struggling to find time to be with your family, exercise or cook a healthy meal?
There are many ways to get that project done, but how you do it depends on your creative needs, your budget, and how much time you have.
There seems to be this idea that if you have a website built, you will automatically rank number one in Google. Unfortunately, that isn't an automatic result of launching a website.
A recent study shows that companies that emphasized design grew 299 percent.
Are you someone that starts out strong with your marketing efforts and then you let things slide when things get busy?
Understanding how to get online can be confusing. There is a lot of web jargon out there, and it can make your head spin.
You know you need to be part of the social media world, but you are so overwhelmed by it all that you just end up doing nothing and feeling guilty for not taking action.
Even though you might not be a rock star, you still have fans—fans of your business and your brand. Do you know who your fans are? Are you taking care of those particular customers and clients?
Many of us start out in business knowing what we have to offer. Where a lot of us get stuck is knowing "why" we do what we do and articulating that to our clients and customers.
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