Marketing Your Brand

Marketing your brand doesn't have to be a painful process. Knowing who you are as a business will help you choose the best marketing channels.

Branding, MarketingGina MorinOctober 17, 2017

7 Elements of Your Brand Messaging

Do you know the 7 elements of Brand Messaging? Be sure you are communicating the clearest voice of your brand to your target audience.

BrandingGina MorinSeptember 14, 2017

How to Create a Visual Identity that Best Represents Your Brand

Visual Identity includes your Logo, Typography, Colors & Images. Most only think about the Logo, but all of these pieces work in harmony for your brand.

BrandingGina MorinAugust 3, 2017

'Cause You've Got Personality

Brand Personality allows your business to stand out. Customers also gravitate to businesses with more personality, and they stay loyal to them.

BrandingGina MorinJuly 7, 2017

Develop Your Brand Positioning to Stand out in the Crowd

Your Brand Positioning is that one idea your customers think of when they think of your business. And what makes you stand out from your competitors.

BrandingGina MorinJune 14, 2017

Develop Your Audience Personas to Avoid Wasting Time and Money

Gaining clarity around your Audience Personas will help you avoid wasting time and money. This is key when creating your branding and marketing materials.

BrandingGina MorinMay 2, 2017

Define Your Brand Objectives to Create Your Marketing Roadmap

Brand Objectives are the strategies you will work toward that will help you achieve your Mission. They will help you stay on track with building your brand.

BrandingGina MorinApril 6, 2017

Defining Your Core Values

Express your Core Values. This document can function as your guide when serving your customers and when hiring staff, strategic partners or vendors.

Branding, ValuesGina MorinMarch 7, 2017