There are so many ways to communicate your brand message to your audience. The channels you choose will depend on who you are as a business and what your budget allows, but where do you start?
By now you know that your brand is so much more than your logo. The work you have done at the Core level, starting with your Vision and Mission Statements, will support this phase. There are seven elements that exist in the Messaging Platform. Keep in mind your brand may not need to formally develop all of them.